Behind the Ad: Mark Sanford says, "don't look here, look there"

By Richard K. Barry

(Another installment in our extensive "Behind the Ad" series.) 

Who: The Mark Sanford campaign.

Where: South Carolina's First Congressional District

What's going on: With the South Carolina House special election only days away, it seems that former Gov. Mark Sanford is taking a different approach. In a new ad, he calmly faces the camera and announces that the "contest is bigger" than just him. The obvious point is that if people do think it's just about him, he is about to lose. 

His attempt to draw Nancy Polosi into the fray is clearly meant to fire up local conservatives in a way that makes them forget what he has done to his life and political career. 

That's a little desperate. 



(Cross-posted at Phantom Public.)