Thursday, April 19, 2012

Behind the Ad - Obama's first Spanish-language political ads

By Richard K. Barry

Who: The Obama/Biden Campaign

Where: Colorado, Nevada and Florida

What's going on: A short while after the Republican National Committee announced that it was going to do a push among Hispanic voters in six battleground states, the Obama campaign stepped up with its own effort featuring four new ads aimed at Hispanics, a key voting bloc in 2012.

According to Fox News Latino:

The four television spots each feature an Obama supporter talking about the president's education policies, including improving Head Start centers that serve over 362,000 Hispanic children and increasing funding for Pell Grants to help nearly 2 million Hispanic students pay for college.

No surprise that the Obama campaign indicated this is just the first in a series of Spanish-language ads.

Listen for President Obama saying at the end that he approves the message - in Spanish. Nice touch.




(Cross-posted at Lippmann's Ghost.)

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