Sign of the Apocalypse #32: Katie Couric heads to CBS
According to The Washington Post's Howard Kurtz, long-time Today Show co-host Katie Couric is set to take over the CBS Evening News from Bob Schieffer. An announcement is expected this week. (Update: It's official.)
Why is this a SOTA? Not because of Couric herself, although I don't think she's the right person to take over a nightly network news broadcast (although, in terms of ratings, her popularity may help her lead the show out of the basement). No, it's that this isn't about the news, nor about broadcasting integrity or excellence. It's about entertainment. It's Network. We've known this all along, of course, but now it's just so transparent. And so grotesque. Consider this: "Couric's pending departure has been the focus of intense media speculation, both because of her celebrity and the historic nature of the move."
Can Couric report the news with the appropriate gravitas? Perhaps, but she's a morning-show host, not an anchor (in the more traditional sense of that term). Does that even matter anymore? Maybe not. The era of Cronkite and Chancellor -- even the era of Brokaw, Rather, and Jennings -- is over. Is she enough of a journalist? Maybe not. But, again, it's not at all clear that an anchor even needs that sort of experience anymore. Besides, even Brokaw hosted Today.
Other than her celebrity, which is what this is all about, is this "historic"? Well, it's different. No woman has ever hosted a nightly network news broadcast by herself. Fair enough. But then why not hire Couric's possible replacement at Today, Meredith Vieira, currently co-host of The View? She's a former 60 Minutes correspondent "with deep roots in network news". Well, because she's not enough of a celebrity, because she's not a celebrity of Couric's caliber.
Remember: This isn't about the news and the reporting thereof. And it's certainly not about journalism. It's about ratings. It's about the show. It's about money. CBS has lagged in third place for a long time. Couric -- who is expected to make even more than the $15-16 million she makes at NBC (there's another SOTA for another time) -- may change that.
Good for Katie Couric, but still a Sign of the Apocalypse.
**********
Update: For an alternative view, see Slate's Troy Patterson, who says that he is "disinclined to regard this as a sign of the apocalypse". I wonder if he's read The Reaction.
Also, this post was quoted (but not linked to) at The Philadelphia Inquirer's Blinq blog -- see here. The author of that blog, Daniel Rubin, considers this SOTA "a little heavy handed". But at least he correctly identifies me as a "liberal blogger".
Why is this a SOTA? Not because of Couric herself, although I don't think she's the right person to take over a nightly network news broadcast (although, in terms of ratings, her popularity may help her lead the show out of the basement). No, it's that this isn't about the news, nor about broadcasting integrity or excellence. It's about entertainment. It's Network. We've known this all along, of course, but now it's just so transparent. And so grotesque. Consider this: "Couric's pending departure has been the focus of intense media speculation, both because of her celebrity and the historic nature of the move."
Can Couric report the news with the appropriate gravitas? Perhaps, but she's a morning-show host, not an anchor (in the more traditional sense of that term). Does that even matter anymore? Maybe not. The era of Cronkite and Chancellor -- even the era of Brokaw, Rather, and Jennings -- is over. Is she enough of a journalist? Maybe not. But, again, it's not at all clear that an anchor even needs that sort of experience anymore. Besides, even Brokaw hosted Today.
Other than her celebrity, which is what this is all about, is this "historic"? Well, it's different. No woman has ever hosted a nightly network news broadcast by herself. Fair enough. But then why not hire Couric's possible replacement at Today, Meredith Vieira, currently co-host of The View? She's a former 60 Minutes correspondent "with deep roots in network news". Well, because she's not enough of a celebrity, because she's not a celebrity of Couric's caliber.
Remember: This isn't about the news and the reporting thereof. And it's certainly not about journalism. It's about ratings. It's about the show. It's about money. CBS has lagged in third place for a long time. Couric -- who is expected to make even more than the $15-16 million she makes at NBC (there's another SOTA for another time) -- may change that.
Good for Katie Couric, but still a Sign of the Apocalypse.
**********
Update: For an alternative view, see Slate's Troy Patterson, who says that he is "disinclined to regard this as a sign of the apocalypse". I wonder if he's read The Reaction.
Also, this post was quoted (but not linked to) at The Philadelphia Inquirer's Blinq blog -- see here. The author of that blog, Daniel Rubin, considers this SOTA "a little heavy handed". But at least he correctly identifies me as a "liberal blogger".
20 Comments:
The nominal half-hour network evening news programs have been downsized contentwise, streamlined and larded in with infotainment and other fluff that they really don't matter much any more.
Anchors don't generally anchor a worldwide force of eager, on-scene network correspondents. Any more, they seem mostly to be Veejays for segments picked up from independent reporters and local news oprations, catch as catch can.
Anderson Cooper is good enough for CNN. Couric is good enough for CBS. Aaron Brown, a newsman, is too good for either.
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Anonymous, at 4:05 AM
Very true, S.W. Which is why, when it comes down to it, I really don't care about Couric doing the evening news. Or, I should say, it all makes perfect sense, given how network news works. It's just such a shame that it's come to this.
And I agree with you about Aaron Brown. I like him a lot. He stands so far above these hosts/anchors. I didn't have much respect for CNN as it was, but when they let him go... well, that was it. I wrote a post on him when his firing was announced and it generated a lot of positive responses. It's good to know that I'm not along. There are a lot of Brown fans out there.
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Michael J.W. Stickings, at 2:37 AM
I seriously thought that when Couric's name was being thrown around after Dan Rather was ousted, that she was only mentioned as a point of comic relief. Maybe, to even poke a bit of fun at Dan, who was an actual journalist.
But, the CBS wants ratings, and not respectability!
In the long run they will get neither, as I suspect there are enough people like myself who once had respect for CBS, will turn to more respectable sources.
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