Behind the Ad: Fun with names in New Jersey

By Richard K. Barry

(Another installment in our extensive "Behind the Ad" series.)

Who: The Barbara Buono campaign for governor.

Where: New Jersey.

What's going on: The ad starts out having fun with the fact that some people have a hard time pronouncing Buono's last name. It's not pronounced like Sonny Bono, or Bono the singer, etc., etc.,

And then, somewhat gratuitously, she introduces the name and picture of popular New York Gov. Andrew Cuomo.

Aaron Blake at The Washington Post says this:

Buono's use of Cuomo is particularly interesting given how close Cuomo has been with Christie — especially given their work on Hurricane Sandy-related issues in recent months. Cuomo also has sometimes endorsed against his party's nominee or withheld his endorsement altogether, so it's no cinch that he will back her candidacy.

Buono's ad doesn't say Cuomo has endorsed her, but it sure suggests that she'd like to be associated with his political brand — which will be quite familiar to voters in the Garden State.

Blake calls this sneaky. I'm not sure. As he admits, she doesn't say Cuomo has endorsed her. And what is so wrong with wanting to be associated with the popular brand of someone in your own party in your own region?

Come on. She's going to get thumped. Give her something. 


(Cross-posted at Phantom Public.)