Wednesday, May 01, 2013

Behind the Ad: Democratic super PAC on Mark Sanford's affair

By Richard K. Barry

(Another installment in our extensive "Behind the Ad" series.)

Who: House Majority PAC (Democratic PAC).

Where: South Carolina First Congressional District.

What's going on: Anyone paying even slight attention knows that former South Carolina Gov. Mark Sanford famously disappeared to meet his Argentine mistress while in office. He is now trying to revive his political career by running in a special House election in the state. In this ad, a Democratic super PAC draws attention to the affair and attempts to appeal to women in particular who may have concerns about the indiscretion.

(Cross-posted at Phantom Public.)

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