Friday, April 26, 2013

Behind the Ad: Sen. Mitch McConnell, knee-deep in bullshit

By Richard K. Barry

Who: The Republican Senate Minority Leader Mitch McConnell campaign

Where: Kentucky

What's going on: Steve Benen says it best. This ad "has to be seen to be believed. "

The Republican lawmaker who's spent his career fighting for the rich presents himself as some kind of nouveau-populist, with a pitch that bears no resemblance to his lengthy congressional career.

Time magazine ads the context you need, which is that polls put McConnell seriously underwater in his home state of Kentucky with only a year and a half to go before the election. A Public Policy Polling survey from early April found that 36 percent of voters approve of the job he is doing and 54 percent disapprove.

So, what's a Senator to do?

Reintroduce McConnell to Kentucky with some fancy Hollywood production values as a populist fighting for the little guy. And who better for the job than Lucas Baiano, the wunderkind video producer who has produced similar videos for Chris Christie, Tim Pawlenty and Rick Perry. 

I don't know what is more frightening, that McConnell would have the nerve to attempt to reinvent himself in this way, or that anyone might take him seriously.

(Cross-posted at Phantom Public.)

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