Tuesday, April 16, 2013

Behind the Ad: NRCC ad attacking Colbert Busch debuts on Vine

By Richard K. Barry

(Another installment in our extensive "Behind the Ad" series.) 

Who: The National Republican Congressional Committee (NRCC).

Where: South Carolina special Congressional election.

What's going on: The NRCC calls this "the first time a political organization has launched an actual ad on Vine to attack an opponent." It focuses on traditional anti-union sentiment in the South to attack Elizabeth Colbert Busch, the Democratic candidate. Vine is a social video service owned by Twitter Inc. 

According Washington Wire:

The ad – which, like all vines, is several seconds of looping video – shows black and white images of sullen-looking faces, with the words: "Colbert Busch and the labor unions mean fewer jobs for South Carolina."

Well, being first might mean something, if it were true. Unfortunately for the RNCC, American Bridge 21st Century made a Vine video earlier this year attacking Ken Cuccinelli, who is seeking the Republican nomination in the Virginia governor race.

I'm not very familiar with the technology, but it would seem that one just clicks on the image, and then clicks on the sound icon to hear or mute the audio. 

(Cross-posted at Phantom Public.)

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