Friday, March 16, 2012

Behind the Ad: Pro-Santorum ad goes after Romney in Illinois


(Another installment in our "Behind the Ad" series.)

Who: The Red, White and Blue Fund, the Super PAC supporting Rick Santorum.

Where: Illinois.

What's going on: Rick Santorum's Super PAC is starting to run political ads in Illinois attacking Mitt Romney, part of a $310,000 ad buy in the state. Illinois holds their primary on Tuesday, February 20th.

The spot introduces voters to the "real Romney," the one who "raised job-killing taxes and fees," and "supported the Wall Street bailout putting America trillions of dollars in debt. It points to the Massachusetts health care law, which Romney signed, as the "blue print for Obamacare," ending with the statement that Rick Santorum is someone who can "create dynamic jobs and cut wasteful spending."

Romney's claim all along is that he is best positioned to improve the economy due to his business experience. Santorum is clearly trying to take on that perception by almost calling Romney a "tax and spend liberal" whose record on the economy is not what he says it is.

I'd say the ad plays fairly well to those who don't think Romney can be trusted, even on the one trick he'd like us to believe is his strong suit.

With days to go before the Illinois primary, Romney has a slight lead in a recent Chicago Tribune/WGN poll, but that could change. If Santorum manages to pull out a win in the state, things will get even tougher for Romney. Poor Mitt.


(Cross-posted at Lippmann's Ghost.)

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