Thursday, March 18, 2010

British government climate ads go too far, says independent regulator

From the BBC:

Two government press adverts which used nursery rhymes to raise awareness of climate change have been banned by the Advertising Standards Authority (ASA).

It said the advertisements went beyond mainstream scientific consensus in asserting that climate change would cause flooding and drought.

A total of 939 people complained to the ASA about the "Act on CO2" campaign.

Climate Change Secretary Ed Miliband said the ads should have been "phrased better" but defended the campaign.

Three other advertisements, including a TV commercial, were cleared by the advertising watchdog.

Yes, perhaps they could have been "phrased better," and I tend to agree that going too far on global warming can backfire, providing ammunition to the denialists, but, well...

How exactly do you exaggerate environmental Armageddon? If anything, what climate change could lead to is far worse than flooding and drought.

It's best to be honest about that, is it not?

Labels: , ,

Bookmark and Share


Post a Comment

<< Home