The Reaction: Doc Bloc Death Knock? ... MSNBC climbs into the Big Yellow Taxi

By J. Thomas Duffy

Okay, "Sticks nix hick pix" it isn't, but it appears MSNBC is looking to get out of the re-run business.

MSNBC Wants to Add a 3rd Prime-Time Show

Building on the momentum of its prime-time hours, MSNBC is developing a 10 p.m. program that would complement its left-leaning evening lineup, the cable news channel’s president said this week.

[Snip]

Unlike most major networks, MSNBC’s original programming ends at 10 each weeknight. The 8 p.m. program “Countdown With Keith Olbermann” is rerun at 10 p.m., where it usually ranks third.

[Snip]

But at 10 p.m., MSNBC replaced live programming with documentaries and repeats in 2006. It moved the reruns of “Countdown” there in March to capitalize on the political year. Reverting to tape at 10 p.m. puts the network at a disadvantage, especially on busy news nights. Meanwhile, CNN and Fox News are battling for first place in the hour. Last year, “Anderson Cooper 360” on CNN outperformed “On the Record with Greta Van Susteren” on Fox News among younger viewers, but the Fox program averaged a higher number of total viewers.

Hmmm ...

We once joked, at the height of the Missing White Woman bonanza, that MSNBC was going to launch a 24/7 Rita Cosby Channel, and, apparently, they are reluctant to plaster a Keith Olbermann Doc Bloc of sorts, endlessly replaying his Countdown program on the channel.

And, now, they want to cash in on their "left-leaning evening lineup."

Something seems to come to mind about that:

Don't it always seem to go
That you dont know what you've got
Til its gone
They paved paradise
And put up a parking lot

Perhaps this is an opportunity to make amends, for their boneheaded cowardness, for their capitulation to the Right Wing Freak Show, and the Bush Grindhouse, when they dumped anti-war proponent Phil Donahue from their line-up.

Exit Phil Donahue

Phil Donahue on his 2003 MSNBC firing: "We had to have two conservatives on for every liberal. I was counted as two liberals."

MSNBC Sabotages Donahue

Then again, we haven't seen Rita Cosby pop up anywhere.

From this view, it would be nice if they came up with a second "progressive" program, and stop subjecting us to the Tweety rerun at 7:00 pm.

And don't you dare put Morning Joke back in Prime Time!

**********

Bonus MSNBC Riffs

MSNBC's Matthews Uninjured Pulling Head Out Of Judy Miller's Ass ... Hardball Host Fawns Over Former White House Stenographer; Stays Away From Tough Questions

Top Ten Cloves: Things Joe Scarborough Likes To Eat and Wear When Sitting At Computer

Developing Story - MSNBC Making Pitches To Become Eulogy Channel

Rachel Maddow: Hillary Apologist and Obama Basher

Bonus Bonus

Joni Mitchell Big Yellow Taxi