Tuesday, April 15, 2014

Behind the Ad: Did someone say "boner"?

By Richard K. Barry

Who: The J.D. Winteregg campaign.

Where: Ohio's 8th Congressional District - web ad.

What's going on: Mr. Winteregg is a Tea Party-backed candidate running agains House Speaker John Boehner (R). Just because someone had to, Winteregg produced an ad positioning himself as the answer to "electile dysfunction." Get it. Electile. Oh, my.

In a parody of all those commercials for what Charlie Sheen in Two and Half Men calls boner pills, couples are seen drinking out of Winteregg mugs and generally looking as silly as the people in the real commercials.

In the event you can't access YouTube, some of the copy goes like this:
Sometimes when a politician has been in D.C. for too long, it goes to his head, and he just can't seem to get the job done... Used on a daily basis, Winteregg in Congress will help you every time the moment is right — to have your voice heard at the federal level... When using Winteregg, it's important to note that the borders will be secured, Second Amendment rights protected, ObamaCare and Planned Parenthood will be defunded, and common sense will be used in solving the nation's problems.

And then:
The narrator says that signs of electile dysfunction include "extreme skin discoloration," a reference to Boehner's infamous tanned skin, "the inability to punch oneself out of a wet paper bag, or maintain a spine in the face of liberal opposition."

Finally, because acting like a fourteen-year-old boy never gets old, the narrator warns, "[i]f you have a Boehner lasting more than 23 years, seek immediate medical attention.”

For the record, John Boehner got 84 percent in the 2013 primary in the Ohio 8th, which also happens to be the most Republican district in the state. So, this Boehner is lasting a bit longer (sorry).

Grade: Okay, it's kinda cute. Unfortunately some of the copy brushes up against a bit of unnecessary meanness which damages the cuteness, but, other than that, whatever. Mr. Winteregg and friends can have their chuckle. This is probably the last time any of us will hear his name in this election cycle or any other. Having said that, we're talking about him today. B-

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