Monday, November 18, 2013

Behind the Ad: The Republican National Committee tries to go all hip and stuff

By Richard K. Barry

Who: The Republican National Committee

Where: The Washington D.C. area on selected cable programs

What's going on: The only reason I don't like Obamacare is that it's not a single-payer system, which was a bridge way to far for America. Only socialists would even contemplate such a thing.  And okay, fine, Obama and team blew the rollout, which is exactly what we needed: Give the GOP something to attack so they don't have to talk about the fact they are offering nothing to provide healthcare for the millions who don't have it.

A couple of weeks ago the RNC began airing ads based on the old and popular  "I'm a Mac, and I'm a PC" commercials. I've seen at least four of them. Maybe that's all there is. And maybe they're even sort of funny, though I find conservatives have no idea how to do humour. Every now and then they try a political comedy program on Fox and it ends up being either stupid or mean in that way that Fox likes to be.

Besides only running in D.C., the ads appeared on the Jon Stewart show in order to appeal to his younger demographic. Maybe it's been a long time since I knew what young people find funny, but I'll bet this isn't it. Come on, they have to have someone younger than 50 developing ads for the GOP. 

And, um, not to quibble, but the ads set up the adversaries as "the private sector" vs. "Obamacare." How does that even make sense? Oh, it's not supposed to. 

Here's one of the four. Laugh your ass off, if you are so inclined. 

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