Behind the Ad: Giffords group airs new gun control ad in Iowa and Arizona

By Richard K. Barry

(Another installment in our extensive "Behind the Ad" series.) 

Who: Americans for Responsible Solutions (founded by former Rep. Gabrielle Giffords and her husband Mark Kelly).

Where: Iowa and Arizona.

What's going on: Giffords' group is airing its first ad in the two states asking key senators to support gun control efforts. The ad features images of vigils at the sites of recent mass shootings in Oak Creek, Wis., Aurora, Colo., Newtown, Conn., and Tuscon, Ariz. 

The Arizona version urges Sen. Jeff Flake (R-AZ) and the Iowa ad presses Sen. Chuck Grassley (R-IA) to support background check legislation. Both senators are on the Senate Judiciary Committee. 

Americans for Responsible solutions is spending six figures to air the ad in the two states, according to the Associated Press.

Here's the Iowa ad: