Behind the Ad: President Obama's plan for the next four years

By Richard K. Barry 

(Another installment in our extensive " Behind the Ad" series.) 

Who: The Obama-Biden campaign.

Where: New Hampshire, Virginia, North Carolina, Florida, Ohio, Wisconsin, and Colorado.

What's going on: The Obama campaign released a new upbeat ad yesterday -- "Determination" -- that draws attention to the president's plan to secure economic security for the middle class. He's beginning to make his closing argument that we've come too far to turn back now.

As the campaign argues:

Unlike Governor Romney, the President has been consistent and clear about his vision and values because he knows his plan will actually create jobs and strengthen the middle class – and that recent history teaches us the right way to grow the economy is from the middle out, not the top down.

And, as The Huffington Post notes:

In the spot, Obama speaks directly to the camera about his plans for a second term, including boosting manufacturing and spending on education. He also touts first-term accomplishments, including the bailout of the auto industry and the end of the Iraq war. 

(Cross-posted at Lippmann's Ghost.)