Thursday, September 20, 2012

Chicken run

By Mustang Bobby 

Chick-fil-A gets out of the fryer: 

Chick-Fil-A has reportedly stated it will no longer donate to anti-gay organizations or groups that actively oppose same-sex marriage. The $4 billion fast food chicken restaurant also reportedly has sent a company-wide memo stating the organization respects all people, including gay people, and supports equal treatment for all, according to a Chicago lawmaker, and local Chicago LGBT organization, who claim Chick-Fil-A will no longer funnel millions of dollars, via its Winshape Foundation, to anti-gay hate groups, like the Family Research Council, or anti-gay organizations like Focus On The Family.

That's very nice of them. But lest you think they’re doing it because they've suddenly decided that there's nothing wrong with being gay and that their new jingle is being sung by the Village People, rest assured that it has nothing whatsoever to do with gay rights or marriage equality. They have simply learned that having a political or social message as a part of your business plan carries risk and responsibility.

Some companies are willing to take the risk of supporting political or social causes, and they factor it in. Chick-fil-A apparently did not. (It may also be that some of the friends they made during the kerfuffle were not people they want to have over to dinner.) Now they've decided that neutrality is the only way out of the mess they got themselves into. And from now on, they're going to keep their money to themselves.

(Cross-posted at Bark Bark Woof Woof.)

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