Why is Newt losing in Florida?

By Michael J.W. Stickings

It's the money, stupid:

Newt Gingrich has been outspent on the Florida airwaves by a nearly $12 million margin, according to a source monitoring the Sunshine State ad war.

Through Friday, the Romney campaign and the super PAC Restore Our Future had spent a combined $15,340,000, the source said. Gingrich’s campaign and the super PAC Winning Our Future spent a comparatively paltry $3,390,000.

That's just the differential in paid-media spending, so it doesn't include Romney's edge in field operations, mail, et cetera. And Romney's advantage isn’t likely to go away in the primary, though the general election is an entirely different story.

Done.