The Reaction: Hix nix Palin trix

By J. Thomas Duffy

(For more on the failure of Palin's The Undefeated, see my post at The Huffington Post, cross-posted from here. -- MJWS)

Well, maybe they can re-title it as The Defeated.

Palin doc headed for PPV as ticket sales plummet

LOS ANGELES (TheWrap) - With its Sarah Palin documentary "The Undefeated" increasing its playdates by 40 percent this weekend, only to watch box office revenue decline by more than 63 percent, distributor Arc Entertainment announced Sunday that the film will soon be available on pay per view.

The movie played in 14 Tea Party-friendly locations this weekend -- up from the 10 in which it opened last week -- but grossed just $24,000.

Starting September 1, subscribers to DirecTV, Dish Network and Time Warner can see the true Horatio Alger story of an Alaska woman's rise from self-described "hockey mom" to gubernatorial dropout to conservative cable news bastion talking head, all in the comfort of their own home.

In addition, the film will launch on DVD October 4 with a shipment of 250,000 units.

Hard to say "ticket sales plummeted," when on opening night, in red-as-you-can-get Orange County, California, the theater was empty -- nobody showed up.

Why on earth didn't some Right Wing Flying Monkeys, or her own Mommy Moose PAC, buy up all the movie tickets, just like they did for her book, to make it a runaway success?

To tweak LBJ, if the Wasilla Whiz Kid has lost the Teabaggers, she's lost the country.

And so much for the juggernaut.

Highlights heading into the 2012 campaign are now a cancelled pre-campaign victory bus tour and a Susan-Alexander-Kanesque film that goes bust.

If Tina Fey has some smarts, she'll quickly punch out a Doppelganger spoof of The Undeafeated, with an opening night to eclipse all the revenue of the ex-governor with lipstick's box office.