Coke is it! (for Kate Moss)

The snortin' supermodel has been dumped by H&M, Europe's largest clothing retailer:

In a move with little precedent in the fashion industry, Kate Moss, one of the world's most recognizable models, was dismissed from a planned advertising campaign yesterday after executives said she had admitted to recently using cocaine.

Boo-hoo.

H&M first said that it would forgive Ms. Moss, then caved in to public pressure: "If someone is going to be the face of H&M," an H&M spokesperson said, "it is important they be healthy, wholesome and sound... After the feedback from customers and other papers, we decided we should distance ourselves from any kind of drug abuse."

And you're involved with the fashion industry? Good luck.