Tuesday, September 24, 2013

Behind the Ad: The Koch brothers redefine bad taste

By Richard K. Barry

Who: Generation Opportunity

Where: Online

What's going on: In this ad, a man with an Uncle Sam mask, wearing a blue glove and carrying a speculum presents himself to a young female patient in a "compromising position" on the examination table. The point? "Don’t let the government play doctor. Opt out of Obamacare.”

The ad [is] reportedly funded by Generation Opportunity, a conservative group funded by the billionaire Koch brothers and ... part of a broad campaign to dissuade younger people from enrolling in health insurance, since their participation is key to the success of the law. 

I guess, depending on your view of the Affordable Care Act, you'll find the ad either amusing or creepy as hell.

I'm going with creepy as hell, in particular in the way the woman in the compromising position is struggling to get away. Not funny.

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