Saturday, May 14, 2011

Is Disney really going to trademark "SEAL Team 6"?

By Richard K. Barry 

Joe Gandelman at The Moderate Voice has a short mention today of the fact that Disney has trademarked Seal Team 6. He wisely introduces the story by indicating that it is not parody. It's real:

In a perfect example of a big media company looking to capitalize on current events, the Walt Disney Company has trademarked Seal Team 6, which happens to be the name of the elite special forces team that killed Osama bin Laden.

The trademark application came on May 3rd, two days after the operation that killed bin Laden and two days after Seal Team 6 was included in thousands of news articles and TV programs focusing on the operation.

Disney's trademark applications for Seal Team 6 covers clothing, footwear, headwear, toys, games, entertainment and education services among other things. 

A couple days ago I wrote about being uncomfortable with the thought of grotesque pictures of bin Laden's body on T-shirts and in other public displays as a business proposition, had the pictures been released.

I want to be really careful here because I am not anti-soldier. I have said before that I think bin Laden had to be killed and that I am glad we had people trained to do the deed. Their bravery and resolve is to be lauded. Medals, commendations, our gratitude and respect. Absolutely.

There is just something about Disney, the standard in family entertainment, selling stuffed animals or whatever with a Seal Team 6 logo on it. There is nothing warm and cuddly about what had to be done. There is nothing clean and easy about it. Pretending that we don't compromise our humanity by committing or supporting violent acts is folly, no matter how necessary they may be. This was not a Disney moment and trying to make money off of it, especially by these people, is kind of sick.

(Cross-posted at Lippmann's Ghost.)

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  • This is more than sickening. It is over the top commercialization. I am not against companies making money but taking advantage of one of our finest fighting teams for the almighty buck really offends me. I would hope that all profits from the products would be donated to vets or the families of vets that have lost someone in the service......but you know how far that idea would go. That's it for Disney for me. Sell the stock and never buy another Disney product.

    By Anonymous Anonymous, at 12:15 PM  

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