Tuesday, September 25, 2012

Behind the Ad: First Obama ad on Romney's "47 percent" remark

By Richard K. Barry

(Another installment in our extensive "Behind the Ad" series.)

Who: The Obama-Biden campaign.

Where: Ohio.

What's going on: On Monday, the Obama campaign released the first ad, perhaps the first of many, using Romney's own remarks about the "47 percent" against him. In this case, it connects the reference to Romney's tax-return problem.

The Week cites a couple of perspectives on the strategy:

Ohio is "a crucial swing state where Romney was campaigning this week," says Julie Pace of The Associated Press, calling the spot a definite signal that the president will "keep making Romney's taxes a campaign issue." The theme is familiar, says Sarah Wheaton at The New York Times, but what distinguishes this latest spot is that it "weaves together" a critique of Romney's 47 percent comments with his ongoing tax narrative.

I'm not really sure it matters what Obama's campaign does with the clip, as long as they continue to run it. It will be the biggest gift of this campaign. And let me say the obvious, the reason it is so powerful is that it reinforces what most people seem to think about Romney anyway, that he is a proponent of class warfare. How ironic is that?

(Cross-posted at Lippmann's Ghost.)

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  • I'm still trying to figure out what a gaff really is. This doesn't strike me as a gaff. This looks like the Real Romney. Of course, this is the definition of a Kinsley gaff, "a statement that reveals some truth that a politician didn't intend to admit." But this does seem different because it wasn't unintended. The only mistake was allowing the comments to get recorded. Whether a gaff or not, it was a huge political mistake.

    By Anonymous Frankly Curious, at 10:50 PM  

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